Portfolio
Over the past five years, I have had the privilege of managing dynamic teams responsible for our internal technical and style resources. These resources were meticulously tailored to cater to a diverse audience, including customer service representatives, end-users, global partners, and internal advanced escalation and troubleshooting teams.
A key aspect of my role in these projects involved not only overseeing the creation and maintenance of these resources but actively engaging with them to collect user data and feedback. This invaluable input, coupled with my team's efforts, became instrumental in driving continuous improvements.
My approach extended beyond traditional management responsibilities, as I actively contributed to enhancing the user interface and experience of these resources. Simultaneously, I spearheaded initiatives to expand and refine the content within these platforms. Recognizing the importance of staying current, I took the initiative to make strategic changes and updates to the sites, ensuring they remained effective and aligned with evolving needs. This comprehensive strategy allowed me to integrate user insights directly into our resource development process, fostering a culture of continuous improvement and innovation within the team.
Project Overview: Website designer resource guide
Project Goals: Catalog and generate a scalable process used to create visually inspired and highly functional websites.
Target Audience:
- Site Designers (India)
- WordPress Developers (Serbia)
- WordPress Creation SMEs (U.S.)
User Data and Feedback: Using regular meetings and analytic tracking we are able to determine which items are most visited and most helpful. Pairing this with information about common technical and QA misses we are able to promote certain items for a better product output.
UI/UX Enhancements:
- Update to header - Feedback on navigational ease
- Splitting workflows from troubleshooting and platform information
- Quick view of recent updates
Content Development:
I actively engaged with my teams of design and WordPress experts to foster a culture of continuous improvement and knowledge sharing. Recognizing the ever-evolving nature of technology and design trends, I initiated regular collaborative sessions aimed at updating our workflow, sharing tips and tricks, and troubleshooting challenges. Through these dynamic forums, the teams exchanged valuable insights, explored innovative solutions, and were empowered enhanced our proficiency in design and WordPress development.
Project Overview: Website and logo showcase
Project Goals: User friendly gallery to browse the capabilities of our designers and generate new inspiration for future projects
Target Audience:
- New Customers (U.S.)
- Sales Teams (Global)
- Project Managers (U.S.)
- Site and Logo Designers (Global)
User Data and Feedback: Feeback for this project was gathered via analytics and feedback from sales and project teams. Sites and logos were selected by our QA processes to provide the best examples.
UI/UX Enhancements:
- Features links allow users to see the functionality of the site.
- Industry and Style verticals for searching
Content Development:
I played a pivotal role in conceptualizing and implementing a dynamic website gallery interface that showcased our best sites and logos. Leveraging insights from our sales analytics team, I identified our top-performing business verticals and had my team meticulously cross-reference the data with relevant sites in those categories. Additionally, I spearheaded a similar process for curating the most impactful logos. Through iterative cycles and valuable input from our sales teams and project managers, we fine-tuned the gallery interface to align seamlessly with our brand narrative and client expectations. This collaborative approach not only resulted in an engaging and visually appealing showcase but also demonstrated the power of merging data-driven strategies with real-world feedback for optimal outcomes.
Project Overview: Resource for understanding plugin library
Project Goals: Create awareness of vetted plugins and their functionality then gather the details needed to properly implement.
Target Audience:
- Site Designers (India)
- WordPress Developers (Serbia)
- Customers (U.S.)
- Project Managers (U.S.)
User Data and Feedback: Feedback loops for this project required regular conversation and meetings with our Project Manager teams to cover navigation and ease of use between them and their clients.
UI/UX Enhancements:
- Combining plugin functionality and WordPress functionality
- Implementation of change log
Content Development:
By integrating common WordPress features with a curated list of plugins showcasing our extended functions, I successfully simplified the user experience. Furthermore, I took the lead in identifying and approving new functionalities while optimizing existing ones, significantly reducing redundancy in plugin usage. To ensure transparency and keep the entire team informed, I initiated a comprehensive change log, providing real-time updates on modifications, additions, and improvements.
Learning Library - Internal Training Resource
Project Overview: Archive of one-shot training modules
Project Goals: Generate unique content for stand-ups and training classes. Each video training is accompanied with a brief of the same contents and links to supplementary materials. Videos are required to be less than 5 minutes in length and provide a top level understanding of key best practices for WordPress webdesign, logo design, and proper resource usage.
Target Audience:
- Sales Teams (Global)
- Project Managers (U.S.)
User Data and Feedback: The merits of this project were tracked and promoted using ongoing data surrounding internal and customer based feedback to show improvements and determine categorical need for content in key areas of our customer interactions.
UI/UX Enhancements:
- Additional Video hubs and partnering with our Production and QA partners
- Template based upload to reduce production time
Content Development:
I took the initiative to establish the Designers Desk Committee, a dynamic platform that eventually evolved into our Learning Library. Recognizing the significance of knowledge sharing, we harnessed this space to create concise yet impactful best practice training videos. The primary objective was to provide positive reinforcement and showcase design best practices. These short videos, strategically kept brief for versatility, became a valuable resource for managers to train and upskill our customer service agents. Whether utilized for group sessions or individual training, the Learning Library not only facilitated effective knowledge transfer but also promoted a culture of continuous learning within the team.